Unwrap
Data

Making Sense of Card Transactions

In today's world, approximately 60% of all commercial bank transactions are card-based. However, these transactions have become virtually useless due to outdated systems, legacy infrastructure, and standards as ancient as old-growth oaks.

Our ambition at Unwrap Data is to make sense of it all - once and for all.

We leverage cutting-edge technology such as machine learning and AI and combine it with FinTech expertise to create the richest transaction data that commercial banks could imagine.

What we offer

Business Intelligence Insights

  • Identify high-value merchant relationships by analyzing transaction volumes and patterns
  • Track market share trends across different merchant categories
  • Track and analyze card usage patterns to generate actionable business
    insights

Customer Banking Behavior Analysis

  • Monitor peak transaction times and locations to optimize service availability
  • Understand seasonal spending patterns to tailor promotional campaigns
  • Map customer movement patterns to guide branch and ATM network expansion

Enhanced Customer Experience Opportunities

  • Deliver personalized customer insights based on spending habits
  • Provide merchant information and location services
  • Improve fraud detection through better transaction categorization

About Unwrap Data

The team behind Unwrap Data has over a decade of experience in the FinTech industry, with a particular focus on payment systems and transaction data analytics. Our teams deep insights into the challenges and opportunities within the banking sector's data infrastructure has been a guiding light in developing the Unwrap Data offering.

    Say hello!

    Connect with Viktor Björk on viktor@unwrapdata.com to discuss how Unwrap Data can transform your bank's transaction data capabilities.

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